Watch the Full Talk
Presented at Insurtech on the Silicon Prairie · Omaha, NE
The insurance industry is evolving with a focus on modernization and technology. Zinnia's innovative platforms aim to replace outdated systems and boost operational efficiency. Personal experiences in the sector reveal challenges faced by carriers and highlight growth opportunities. Collaboration among industry professionals is essential, with a strong call to embrace technology to enhance service delivery and meet market demands.
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Insurtech on the Silicon Prairie
November 3-5, 2025 · Omaha, Nebraska
One of the premier insurtech conferences in the Midwest, bringing together 550 attendees from 43 states and multiple countries, with 85+ sponsors. The conference focuses on innovation and technology transformation in the insurance industry.
Learn more about the conferenceThe traditional third-party administrator (TPA) model is facing an existential crossroads. For decades, TPAs have served as cost-optimized back offices for insurance carriers, handling policy administration, claims processing, and servicing at scale. But in an era of digital-native insurers and rising customer expectations, that model is no longer enough.
In his talk at Insurtech on the Silicon Prairie, Zinnia CEO George Esposito lays out a compelling case for why TPAs must transform into modern platforms - or risk becoming irrelevant. The good news? AI is finally making this transformation economically viable.
Why the Traditional TPA Model Is Failing
The TPA business was built on a simple value proposition: economies of scale. Carriers could outsource administrative functions to TPAs who processed millions of transactions more efficiently than any single carrier could on its own.
But that model has fundamental limitations. Legacy systems built for batch processing struggle with real-time expectations. Cost optimization often comes at the expense of customer experience. And the technology debt accumulated over decades makes meaningful innovation prohibitively expensive.
Meanwhile, digital-native insurers are raising the bar. Consumers who can check their bank balance, trade stocks, and manage their healthcare all from their phone increasingly expect the same from their insurance providers. The gap between what's possible and what's delivered grows wider every year.
“The question isn't whether TPAs will transform - it's whether they'll lead that transformation or be disrupted by it.”
How AI Changes the Economics
For years, insurance executives have known their infrastructure needed modernization. The business case was never in doubt - the economics were. Ripping out and replacing decades-old systems is expensive, risky, and time-consuming.
AI fundamentally changes that equation. Instead of wholesale system replacement, AI enables intelligent layers that can work with legacy systems while delivering modern capabilities. Processing that once required manual review can be automated. Customer interactions that once took days can happen in real-time. Data that once sat in silos can be unified and made actionable.
Perhaps most importantly, AI makes previously uneconomical improvements viable. The ROI calculation shifts when you can enhance customer experience, reduce processing costs, and improve accuracy simultaneously - without the massive upfront investment of a full platform migration.
What Carriers Now Demand
Carriers are no longer satisfied with TPAs who simply process transactions efficiently. They're looking for platform partners who can help them compete in a digital-first world.
Real-Time Processing
Instant policy changes, claims decisions, and customer responses - not batch processing overnight.
API-First Architecture
Modern integrations that enable seamless connections with distribution partners and digital channels.
Data Intelligence
Actionable insights from unified data that drive better business decisions and customer outcomes.
Speed to Market
Rapid product launches and modifications that keep pace with market demands.
The TPAs that thrive will be those that transform from back-office processors into strategic platform partners - enabling carriers to deliver the digital experiences their customers demand while maintaining the efficiency and compliance the industry requires.
“The platform imperative isn't about technology for technology's sake. It's about giving carriers the capabilities they need to serve their customers in the way those customers now expect to be served.”
George Esposito, CEO

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