Zinnia simplifies insurance.
Zinnia is the modern infrastructure of the life and annuity economy. Our platform streamlines how products are built, sold, and serviced.
Technology with a heart.
At Zinnia, we believe financial longevity should be accessible to all. Behind every policy and annuity is a promise: protection for families, stability through retirement, and peace of mind for decades to come. We make sure those promises are easier to deliver, easier to access, and built for the long term.
One platform, and a better experience for everyone.
Zinnia's end-to-end capabilities connect the entire lifecycle with flexible, modular solutions that scale. From carriers to distributors to customers, Zinnia creates a seamless, approachable experience for every stakeholder. We remove friction, accelerate growth, and deliver speed, transparency, and connectivity across the entire life and annuity ecosystem.
What we deliver.
Zinnia delivers the infrastructure, standards, and best practices that enable smooth, standardized operations across the ecosystem.
A legacy of continuous innovation.
Every investment we've made has been focused on solving persistent industry challenges: simplifying complex back-office processes, modernizing distribution, and improving consumer engagement.
Our growth reflects this mission:
The Zinnia story reflects a combination of proprietary tech development and strategic, growth-focused M&A to become a leading, end-to-end software provider for the life & annuity ecosystem.
SE2
Started as TPA service & technology for carriers
ALIP License
Acquired license to use Accenture's code to develop products (ALIP)
Convergent Financial Technologies
Expanded fund management and pricing capabilities
Rebrand to Zinnia
Rebranded to "Zinnia" to reflect underlying business model change, providing software solutions to the ecosystem
Breathe Life
Added hybrid advisor-led and DTC distribution
LPS Group
Enhanced illustration and proposal tools
Policygenius
Introduced consumer marketplace functionality
Enterprise APIs
Launched Enterprise API Services & Digital / Automated transaction processing
Proprietary Policy Admin
Developed proprietary policy admin system, allowing Zinnia to own and maintain a system of record
Ebix
Strengthened CRM, order entry, and cross-product illustration
Zinnia Live
Created Zinnia Live engagement layer & new enterprise data platform
Zahara at Scale
Zahara and Zinnia Live in production and scaling; APIs contributed to IRI
Ready to drive growth?
Partner with the platform trusted by 70+ carriers and 225K+ advisors. Let's discuss how Zinnia can accelerate your business goals.