We Figured Out Pet Insurance — Why Not Fertility?

Cally Myhrum, founder of Lotus Fertility Insurance, shares how a personal experience led her to build the first fertility protection product embedded in life insurance. With IVF costing $60-70K and no individual coverage options, she's creating a $265 billion blue ocean — and carriers are paying attention.

Topics Covered

• Building the first fertility protection product embedded in life insurance
• The $265 billion blue ocean opportunity in fertility coverage
• Why IVF costs $60-70K with no individual coverage options
• The comparison between pet insurance and fertility insurance markets
• How personal experience drove innovation in insurtech
• Getting carrier buy-in for new insurance product categories

About the Guest

Cally Myhrum is the founder of Lotus Fertility Insurance, a company pioneering fertility protection products for the life insurance industry. Driven by her own personal experience with fertility challenges, she identified a massive gap in coverage and is working with carriers to embed fertility benefits into life insurance policies.