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Zinnia Launch

Bring new products to market faster.

Launch life and annuity products faster. Zinnia Launch handles everything from product build to policy management—so you can go to market with confidence.

See Zinnia Launch in action

Watch how Zinnia Launch accelerates product deployment and distribution

The power to launch, adapt, and grow without roadblocks.

Enable rapid product portfolio growth

Build new insurance or annuity products quickly by leveraging pre-approved components and business rules on our chassis. Reduce time to market and further expand your portfolio in a fast-changing market.

Behind the Numbers

This outcome is achieved through Zinnia's configurable product engine and flexible building capabilities. The modular product configuration system enables rapid creation of new insurance and annuity products by combining pre-built components and rules, delivering measurable improvements in time-to-market and portfolio expansion speed.

Launch products faster and be distribution ready

Stay ahead of market competition with rapid changes to pricing, riders, indices, and rates to quickly adapt to competitive threats and opportunities.

Behind the Numbers

Research shows 20-40% improvement in time-to-market capabilities, with agile methodologies and cloud-native development enabling companies to respond to competitive threats up to 3x faster than traditional approaches.

Accelerate development cycles with built-in compliance

Build products faster using agile development workflows that ensure compliance with product specs from the start.

Behind the Numbers

Agile development with embedded compliance frameworks eliminates separate validation phases, accelerating product launches. By integrating rules engines from the start, teams reduce rework and ensure continuous alignment with requirements — shortening the development cycle even in highly regulated environments.

Enter new sales channels with lower IT expenses

Launch products across advisors, third-party distributors, and consumers simultaneously without added complexity or loss of control over customer experience.

Behind the Numbers

Multi-channel product launches are enabled by API-first architecture and automated deployments. This eliminates the need for redundant IT development, reducing cost and complexity. While specific metrics vary by carrier, enterprise software trends consistently show lower IT overhead and faster deployment when using unified distribution platforms.

Reduce technology spend by consolidating systems

Lower licensing, hosting, and maintenance costs with a unified cloud-native platform.

Behind the Numbers

Multiple research studies show measurable cost savings and agility gains from consolidating legacy systems onto cloud-native platforms. Reduction in IT maintenance and FTE cost is a key driver of PAS modernization ROI.

Make better decisions with unified operational data

Use a centralized data model for cross-functional reporting, compliance dashboards, and data-driven product decisions.

Behind the Numbers

Modern PAS platforms that unify customer, policy, and transactional data enable insurers to improve strategic oversight, accelerate response times, and unlock operational analytics that were not previously accessible.

Achieve instant policy lifecycle management

Deliver exceptional customer service through real-time policy processing, instant updates, and seamless interactions that raise industry standards.

Behind the Numbers

This outcome is achieved through Zinnia's real-time policy administration capabilities. The event-driven architecture and cloud-native processing enable instant policy updates, real-time status tracking, and immediate customer service responses by eliminating batch processing delays, delivering measurable improvements in customer satisfaction and operational responsiveness.

Improve NPS scores

Increase retention and satisfaction with modern tools that reduce friction and simplify workflows for advisors.

Behind the Numbers

Research indicates insurance industry NPS typically ranges from 35-75, with modern technology improvements serving as a key driver of satisfaction increases of 40+ points among leading companies.

IUL Product Launch Playbook Cover

Launch IUL products faster than your competition.

Download the complete playbook: define product requirements, manage implementation, and launch with distributors.

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The trusted engine powering life and annuities at scale.

Accelerate0%

of digital annuity transactions through broker-dealers via DTCC

Launch products in0%

the time compared to typical 12–18 month cycles

0+carriers deliver faster, simpler life & annuity experiences
0+distributors simplify the life & annuity sales and servicing process
0of10

leading banks simplify and support their life and annuity operations

A PE Guide to Entering the Annuity Market Cover

A PE Guide to Entering the Annuity Market—Faster, With Less Risk.

Considering an annuity carrier investment—or starting one? Get the PE guide to the decisions that drive speed, cost, and execution risk across launch, distribution, and servicing.

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Behind the scenes of a better launch.

Bring new products to market faster. Zinnia Launch streamlines policy issuance, new business processing, and administration with automation and insurance expertise built in. Launch with confidence, not complexity.

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Why Your Carrier Needs Another Launch Pad Guide Cover

Is your product queue costing you millions in stranded premium?

Get the carrier guide to breaking the single-platform bottleneck that's letting competitors beat you to market.

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