01
Depth of product information
Can users compare the details that actually matter to the choice, not only the headline premium or rate?
02
Illustration breadth and carrier alignment
How many carriers and products can run through a consistent workflow? Look at whether outputs follow each carrier’s approved illustration formats, advanced case design, and the burden of maintaining separate carrier tools.
03
Data that carries forward
What happens after a product is selected or an illustration is complete? Reusing client and case data prevents the application process from starting over.
04
Fit for the distribution model
BGAs, IMOs, broker-dealers, carriers, and advisor platforms need different permissions, integrations, and levels of control. The platform has to fit the operating model.