A Heritage of Simplifying Insurance

At Zinnia, we’re proud of our heritage of simplifying insurance to drive industry growth. Since 2005, when SE2 emerged from Security Benefit, we’ve focused on streamlining carrier solutions. We expanded into fund management through an acquisition of UV Cloud in 2020 and enhanced hybrid distribution with Breathe Life in 2022. Our capabilities grew further in 2023 when we acquired LPS Group’s comprehensive illustration systems. That same year, we welcomed Policygenius, whose marketplace simplifies how consumers compare, buy, and manage insurance policies. In 2024, we strengthened our core offerings by adding Ebix’s Life & Annuity businesses to our own. Looking ahead, we’re building platforms that will make life and annuity insurance simpler, faster, and more accessible for everyone.