Zinnia is a New Tech Company, But Not New to Insurance.
For almost twenty years, we have brought together insurance experts with entrepreneurs from the fields of technology and data science to deliver new products for the life and annuities industry. We have invested in our technology platforms and capabilities and innovated to deliver full-stack digital services. Zinnia will build on these innovations – creating brand-new products and value-add data capabilities.
We’re focused on transforming the life and annuity industry from end to end so that the experience is exceptional for everyone: consumers, advisors, insurers, and reinsurers.

A Passion for Our Industry
We are creating the Open Insurance experience for life and annuities.
A Purpose For Our People
Powering exceptional insurance experiences for one and all.
We are Driven by our Values
Pursue Excellence

Pursue Excellence
Strive for excellence, not perfection.
Fail fast, often, and forward.
Do today, not tomorrow.
Focus on outcomes.
Keep promises to each other and our clients.
Embrace Adventure

Embrace Adventure
Maintain an open mindset.
Be excited about change.
Look at the glass half full.
Challenge the status quo.
Speak up.
Collaborate & Win Together

Collaborate & Win Together
Put people first.
Believe in yourself and others.
Everyone is empowered.
Want to win.
Commit to a great culture.
Proven Track Record of Results *
40+
Life, Annuity, and Retirement Client Partners
180+
Fund
Companies
$100B
Assets Under Administration
120+
New Products Launched
1M+
Sales Reps and
Entities Supported
30+
Successful
Conversions
2000+
Variable Funds
Calculated Nightly
$300B+
Separate Account
Assets Managed
$1B+
in Daily Trades
*Information is across various Zinnia subsidiaries, including SE2, LLC, a licensed third-party administrator.
Awards & Recognition

