Zinnia is a New Tech Company, But Not New to Insurance.

For almost twenty years, we have brought together insurance experts with entrepreneurs from the fields of technology and data science to deliver new products for the life and annuities industry. We have invested in our technology platforms and capabilities and innovated to deliver full-stack digital services.  Zinnia will build on these innovations – creating brand-new products and value-add data capabilities.

We’re focused on transforming the life and annuity industry from end to end so that the experience is exceptional for everyone: consumers, advisors, insurers, and reinsurers.

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A Passion for Our Industry

We are creating the Open Insurance experience for life and annuities.


A Purpose For Our People

Powering exceptional insurance experiences for one and all.

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Proven Track Record of Results *

100+

Carrier Partners

2500+

Distributor Partners

$175B+

Assets Under Administration

$40B

in Premiums Processed Per Year

120+

New Products Launched

500K

Active Agent Partners


*Information is across various Zinnia subsidiaries, including SE2, LLC, a licensed third-party administrator.

Awards & Recognition

2019-Globee-Gold-transparent
Globee Awards
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SVUS Awards
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Silver Enterprise Product of the Year – Financial Software 2022 Best in Biz Awards
Best in Biz Gold
Gold Best New Product of the Year – Enterprise for 2022 Best in Biz Awards
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