Zinnia is a New Tech Company, But Not New to Insurance.

For almost twenty years, we have brought together insurance experts with entrepreneurs from the fields of technology and data science to deliver new products for the life and annuities industry. We have invested in our technology platforms and capabilities and innovated to deliver full-stack digital services.  Zinnia will build on these innovations – creating brand-new products and value-add data capabilities.

We’re focused on transforming the life and annuity industry from end to end so that the experience is exceptional for everyone: consumers, advisors, insurers, and reinsurers.

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A Passion for Our Industry

We are creating the Open Insurance experience for life and annuities.

A Purpose For Our People

Powering exceptional insurance experiences for one and all.

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We are Driven by our Values

Pursue Excellence

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Pursue Excellence

Strive for excellence, not perfection.
Fail fast, often, and forward.
Do today, not tomorrow.
Focus on outcomes.
Keep promises to each other and our clients.

Embrace Adventure

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Embrace Adventure

Maintain an open mindset.
Be excited about change.
Look at the glass half full.
Challenge the status quo.
Speak up.

Collaborate & Win Together


Collaborate & Win Together

Put people first.
Believe in yourself and others.
Everyone is empowered.
Want to win.
Commit to a great culture.

Proven Track Record of Results *


Life, Annuity, and Retirement Client Partners




Assets Under Administration


New Products Launched


Sales Reps and
Entities Supported




Variable Funds
Calculated Nightly


Separate Account
Assets Managed


in Daily Trades

*Information is across various Zinnia subsidiaries, including SE2, LLC, a licensed third-party administrator.

Awards & Recognition

Globee Awards
SVUS Awards
Silver Enterprise Product of the Year – Financial Software 2022 Best in Biz Awards
Best in Biz Gold
Gold Best New Product of the Year – Enterprise for 2022 Best in Biz Awards
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