Simplifying insurance

We are creating a modern experience for the life and annuities bringing simplicity, speed, scale, and excellent experience to an ever-growing market.

Who We Are

Zinnia simplifies L&A insurance by delivering comprehensive technology solutions for the industry’s most critical needs. Zinnia enables carriers and distributors to build, sell, and service insurance, ultimately helping more people get the coverage they need and the service they deserve. Zinnia, an Eldridge Industries business, is also backed by funds managed by KKR and Vista Credit Partners, leading global investment firms
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