The IUL market is booming—with over $959 million in Q1 2025 premiums and double-digit growth—yet the window of opportunity is tight. To stay competitive, carriers must compress launch timelines from months to days. The IUL Launch Playbook is your step-by-step blueprint for rapid, scalable, and compliant product rollout. Backed by proven expertise and real-world implementations using Zinnia Launch and the Zahara policy administration system, this guide provides a clear path from concept to market leadership.
Configure platforms, integrate systems, train agents, and scale operations with predictive insights.
Track deployment efficiency, agent engagement, and submitted premium volume.
Identify and mitigate technical, market, and operational threats.
Ensure readiness and align all stakeholders with proven checklists.
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Launching or revamping IUL product lines
Overseeing digital transformation in life insurance
Aiming to reduce time-to-market and improve scalability
