Deliver a better digital buying experience

Zinnia Hybrid Origination (formerly Breathe Life) provides consumers with a modern buying experience, offers advisors a flexible and unified selling experience, and gives insurers access to powerful data analytics.

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Accelerate sales with a modern and easy buying experience that meets consumers when and where they want to be met.

More intuitive. More effective.
More satisfying.

Transform the
application process

Our hybrid e-app allows consumers to start, edit, and complete applications by themselves, with an advisor, or a combination of both. Applications can be saved and completed later.

Keep advisors in the know

With a 360º view, advisors can track progress from prospect to customer. The leads management dashboard allows advisors to review policy information and update billing and beneficiaries. Advisors can even receive appointment requests from prospects.

Improve conversion and placement

Increase application completion with our fast, intuitive e-app experience. Optimize the consumer journey based on data that enhances lead management, conversion rates, upselling, and cross-selling.

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