The Customer Engagement Opportunity in the Life Insurance Industry
When it comes to customer service and ongoing engagement, insurance companies have been challenged to keep a relationship going outside of premium payments and claims payments. With our focus on delivering exceptional insurance experiences, Zinnia supports its clients digital transformation initiatives with solutions to help our insurance customers exceed customer expectations.
Core values are extremely important to the Zinnia team. They help guide our priorities and strategies, as well as define and foster the “people first” culture we are building. We hope these posts on our values and culture, and the thinking behind them, give you a sense of who we are and where we’re headed.
Empower Advisors with Modern Life Insurance Agency Software
The life insurance sales process is increasingly hybrid, with consumers often beginning the purchase process online and completing it with help from an agent or advisor. For this reason, advisors and agents need modern digital distribution tools and life insurance agency software to build strong customer relationships.
Welcoming Life Product Solutions Group to the Zinnia Team
We recently announced the acquisition of our long-time partner, Life Product Solutions (LPS) Group, to accelerate the delivery of Zahara by Zinnia, our system of record software, and speed to market with Open Insurance Experiences for our clients. Zinnia and LPS Group have been working together for more than 16 years, making this acquisition a natural next step in our partnership.
Musings from the LIMRA Distribution Conference
The LIMRA Distribution Conference is a great place to get the latest updates on the state of the industry, and we spent several days in Orlando last week attending sessions and meeting with customers and prospects - time well spent! In addition, this conference provides an opportunity to get caught up on trends in distribution, and we continue to get a worrying picture.
The Dual Lens Approach to Engagement & Loyalty
To begin building long-term relationships, carriers need to find ways to create ongoing touchpoints with customers to deliver additional messaging and extended value. Our Dual Lens approach describes how we elevate the policyholder’s experience while also impacting the key metrics carriers need.
Consumer Experience & the Future of Life Insurance Solutions
We believe that delivering exceptional consumer experiences is integral to growing the market for these important products, and we’re not alone. Capgemini recently released its “Top Trends in Life Insurance 2023” report to provide life insurance carriers with “practical tools to navigate the complex scenarios ahead and help prepare your organization for the future of insurance.” Not surprisingly, the first four trends are driven by the consumer experience.
What does it mean to Pursue Excellence at Zinnia?
Pursuing excellence is both a mindset and a roadmap. We know that perfection doesn’t exist, but we can each strive for excellence in everything we do. We encourage each other to be bold and to try new things. We are proactive in our pursuit of exceptional outcomes for our clients, and we do the things we say we’re going to do.
Zinnia Spotlight: Hybrid Origination
Delivering exceptional insurance experiences is at the heart of everything we do for our clients, and Zinnia Hybrid Origination (formerly Breathe Life) is key to this commitment. Zinnia Hybrid Origination brings an exceptional digital buying experience to consumers, advisors, and carriers. For carriers, Zinnia Hybrid Origination improves conversion, placement, and, ultimately, accelerates sales. Advisors get a 360-degree view of application progress so they can support leads from prospect to customer. Consumers get the modern buying experience that meets them when and where they are.
Introducing Digital Asset: Zinnia’s Partner in Open Insurance
We recently had the opportunity to speak with Yuval Rooz, Co-Founder and CEO of Digital Asset, about our shared vision for Open Insurance. Digital Asset is a strategic partner that we are working with to build a modern platform and tools to reimagine how life and annuities are bought, sold, serviced, and experienced. Here are some highlights from that conversation