Bringing Open Insurance to the L&A Industry

Today I’m thrilled to introduce Zinnia, our new company founded on SE2’s rich heritage of insurance expertise and enhanced by entrepreneurs from the world of technology and data. Zinnia will focus on delivering clients across the industry a modern Open Insurance experience and the tools to reimagine how life and annuities are bought, sold, serviced, and experienced.

The life and annuities market (at least in our humble opinion) continues to be overly complicated with multiple points of friction that result in a disjointed experience for consumers, advisors, carriers, and reinsurers across the value chain. We think this asset class deserves to shine alongside many other financial wellness products where the experience is inviting, transparent and frictionless. With Zinnia Open Insurance, our goal is to eliminate complexity and friction and ultimately simplify the experience for clients and customers. As a result, we want to enable accelerated growth of this industry at a pace that reflects the real value these products provide.

Zinnia will continue to offer TPA services, of course, powered by our current platform that includes admin services, hybrid origination and distribution, customer engagement, and fund management. Over time, we will introduce more products and data capabilities that will enable us to deliver on our Open Insurance promise.

The Zinnia Open Insurance Platform

At the heart of Zinnia is a powerful system of record that provides a trusted source of real-time data on every policy and customer. Built using smart contracts and digital ledger technology that updates in real-time, Zinnia can now deliver a single source of truth — a golden record — that can be distributed securely and effectively across the entire insurance ecosystem. The Zinnia system of record is built using Daml thanks to our partnership with Digital Asset. Daml allows us to securely share real-time data updates across the insurance value chain.

Our unique combination of insurance experience (our people!) and technology is critical to moving the needle in the L&A industry. Our focus is on outcomes and experiences, including making life and annuities products a better deal for consumers. Ultimately, we will have succeeded if Zinnia results in lower fees, makes products more accessible, and helps more families achieve financial security.

Welcome to the era of Open Insurance! We’re eager to collaborate with the industry to create transformative insurance experiences together. We encourage you to reach out to us to begin your journey or accelerate it

Warmest Regards,

-Michele Trogni and the entire Zinnia team