Zinnia is a New Tech Company,
But Not New to Insurance.

For almost twenty years, we have brought together insurance experts with entrepreneurs from the fields of technology and data science to deliver new products for the life and annuities industry. We have invested in our technology platforms and capabilities and innovated to deliver full-stack digital services.  Zinnia will build on these innovations – creating brand-new products and value-add data capabilities.

We’re focused on transforming the life and annuity industry from end to end so that the experience is exceptional for everyone: consumers, advisors, insurers, and reinsurers.

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A Passion for Our Industry

We are creating the Open Insurance experience for life and annuities.

A Purpose For Our People

Powering exceptional insurance experiences for one and all.

Meet the Team

We are Driven by our Values

Pursue Excellence

Pursue Excellence

Strive for excellence, not perfection
Fail fast, often, and forward
Do today, not tomorrow
Focus on outcomes
Keep promises to each other and our clients

Embrace Adventure

Embrace Adventure

Maintain an open mindset
Be excited about change
Look at the glass half full
Challenge the status quo
Speak up

Collaborate & Win Together

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Collaborate & Win Together

Put people first
Believe in yourself and others
Everyone is empowered
Want to win
Commit to a great culture

Proven Track Record of Results *

40+

Life, Annuity, and
Retirement Client Partners

180+

Fund
Companies

$100B

Assets Under
Administration

120+

New Products
Launched

1M+

Sales Reps and
Entities Supported

30+

Successful
Conversions

2000+

Variable Funds
Calculated Nightly

$300B+

Separate Account
Assets Managed

$1B+

in Daily Trades

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*Information is across various Zinnia subsidiaries, including SE2, LLC, a licensed third-party administrator.