Enhance Digital Customer Interactions and Build Loyalty

The leading SaaS engagement product in the life and annuity market, Zinnia Engagement & Loyalty (formerly Life.io) deepens the relationship between insurers and customers, builds brand awareness, and grows business.

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Educate and motivate customers to improve their financial, physical, and emotional well-being while driving key metrics: persistency, cross/upsell, and lead generation.

More Personalization. More Insight. More Connection.

Deliver Enjoyable Educational Experiences

Driven by behavioral science and positive psychology, Engagement & Loyalty builds customer loyalty. Its highly appealing, gamified user experience repeatedly draws consumers back into your branded version of the platform to take classes, quizzes, and challenges that earn points in a rewards program.

Transform Relationships through Deeper Insights

Ongoing customer interactions provide zero-party and first-party data and actionable insights, enabling insurers to uncover leads and provide solutions to unmet needs throughout the customer’s lifetime.

Keep in Touch Automatically

Customer interaction with the platform triggers customized email and push notifications enticing them to return and finish a class, test their knowledge, or download the mobile app.

How it Works

Zinnia Engagement & Loyalty creates deeper, more meaningful relationships with consumers by encouraging frequent visits and providing relevant content.