Deliver Exceptional Insurance Experiences with Zinnia Life Insurance Solutions

  • Reimagine the experience of insurance from lead to claim and ongoing engagement
  • Transform how life and annuities are bought, sold, serviced, and experienced
  • Accelerate time-to-market for new products and exceed expectations

Life insurance is widely regarded as one of the most important products for ensuring financial security for loved ones, yet more than 106 million Americans lack adequate coverage.[1] At the same time, awareness of the need for life insurance has been on the rise since the onset of the pandemic, as has the preference for online life insurance shopping and purchasing.

This combination of factors underscores the opportunity for life insurance companies to expand the market for its products and services, and yet according to the most recent sales data from LIMRA.[2]

Opportunity knocks, and Zinnia is here to help you respond much more quickly and effectively than ever before.

Reimagine the Experience of Insurance

The insurance industry has weathered storm after storm. The pandemic forced lockdowns, underwriting restrictions, and all the disruptions related to working from home. Volatile economic conditions continue, so we understand that reimagining the experience of insurance isn’t at the top of the to-do list but hear us out.

At Zinnia, we don’t believe in disrupting the business of insurance. The basic processes – sales, applications, underwriting, claims, risk management, etc. – aren’t going away. But we can help you radically improve them, using the systems and technology you already have in place.

Welcome to Zinnia Open Insurance

You may have noticed that we talk about Open Insurance a lot – it’s how we help our clients transform. Open Insurance describes a fundamentally different approach to the experience of insurance where information flows freely to the parties that need it, when they need it, resulting in a more intuitive, collaborative, and enjoyable journey.

Open Insurance is also the foundation of our end-to-end life insurance services and solutions. From lead to claim and beyond, our products and services are designed to deliver meaningful outcomes and experiences for customers, agents and other financial professionals, and life insurers.

Revolutionize the Buying Experience with Zinnia Hybrid Origination

“Omni-channel carrier capabilities at all points in the shopping process are essential, and online methods are preferred at most stages of the funnel.”[3] –LIMRA

Hybrid Origination addresses the end-to-end buying lifecycle from lead to in force policy. A thoroughly modern SaaS platform, Hybrid Origination provides consumers with a more personalized buying experience, offers advisors a flexible and unified selling experience, and gives insurers access to powerful data analytics.

Build Brand Loyalty with Zinnia Engagement & Loyalty

“A 5% increase in customer retention produces more than a 25% increase in profit. Why? Return customers tend to buy more from a company over time.”[4] – Fred Reichheld, Founder of the Net Promoter® system and Bain Fellow

The leading SaaS engagement product in the life and annuity market, Zinnia Engagement & Loyalty educates and motivates customers to improve their financial, physical, and emotional well-being while driving key carrier metrics. Zinnia Engagement & Loyalty is powered by behavioral science and positive psychology to build customer loyalty and repeatedly draws customers back to the platform with its highly appealing, gamified experience.

Optimize Administration with Zinnia Third-Party Administrator Services

“To enable core modernization and subsequent digital transformation, life and pensions insurers should establish strategic business process as a service partnerships with third-party IT and business process service providers.”[5] –Everest Group

Zinnia Third-Party Administrator Services brings together modern technology and more than 150 years of insurance industry experience to transform end-to-end administration, enabling insurers to dramatically improve speed to market, reduce costs, and focus on growth initiatives. We have an unmatched track record and expertise in converting and servicing complex blocks from other third-party and home-grown systems.

Secure Product & Policy Management with Zahara by Zinnia

“Zahara is the next generation platform using digital ledger technology to efficiently store and secure data, creating an immutable source of truth.” –Zinnia

Zahara is Zinnia’s secure system-of-record that transforms how data is managed, analyzed, and

leveraged across the product life cycle. A powerful, cloud-native system, Zahara will enable the seamless flow of accurate, real-time, and secure data to the parties that need it and serve as the trusted source of information, anytime and in real-time.

Drive Fund Management Accuracy & Efficiency with Zinnia Fund Management

“Zinnia Fund Management is used by more than 50 carrier partners and has more than $300 billion in assets under management.”Zinnia

Zinnia Fund Management is the insurance and retirement industry’s only cloud-native variable product and separate account asset management pricing and trading platform. It consolidates mission critical pricing and trading processes onto one modern platform.

Deliver Exceptional Insurance Experiences Faster, Easier, and Better

“The Only Constant in Life Is Change.” – Heraclitus

This ancient aphorism is especially true today for the life and annuities industry. Consumers rule the market, and they demand a better experience when making the investment in life insurance policies.

Today’s most common life insurance plans – term life insurance, whole life insurance, universal life insurance, and permanent life insurance – may look different in the future as families evaluate the benefits that will most closely meet their need for family protection.

To remain competitive, insurance companies must innovate and launch new life insurance products much faster than ever before. Zinnia Open Insurance enables our clients to keep pace with market demands with leading-edge, digital technology.

Please don’t hesitate to contact us for more information on how Zinnia can help you deliver exceptional insurance experiences.

[1] 2022 Insurance Barometer Study by LIMRA

[2] LIMRA: U.S. Individual Life Insurance Sales Drop in Third Quarter 2022

[3] LIMRA: The Purchase Funnel

[4] Bain & Company: Prescription for Cutting Costs

[5] Everest Group: Life & Pensions Insurers Mired in Legacy IT Must Put Customer Experience First, Break Free by Leveraging BPaaS