Simplifying the Experience of Life and Annuities

Zinnia seeks to deliver exceptional insurance experiences to one and all.” This statement of purpose is one of the first things people see when they come to the Zinnia website, it’s the reason we created Zinnia, and it’s at the heart of everything we do.

We believe that the life and annuities industry plays a key role in helping families achieve financial security. We also believe that the industry has a significant opportunity to protect even more families by simplifying the experience of insurance. To this end, we’re helping clients transform experiences from lead through servicing with the Zinnia Open›Insurer Experience.

The Zinnia Open›Insurer Experience

Open Insurance describes Zinnia’s approach to simplifying and streamlining how life and annuities are bought, sold, serviced, and experienced. The Zinnia Open›Insurer Experience describes how we enable carriers to innovate and launch products faster; buy, sell, manage, and service more insurance and annuity products; and better serve key stakeholders, including consumers.

The Zinnia Open›Insurer Experience includes the end-to-end capabilities carriers need to simplify the experience of life and annuities:

Origination: Accelerate origination with a 100% digital buying experience – from needs analysis to quote and e-application – that can be completed with or without advisor assistance.

Product Launch & Conversions: Innovate new products and accelerate speed-to-market using leading-edge digital technology and end-to-end administration services to keep pace with the demands of today’s consumers and distributors.

System of Record: Transform how data is managed, analyzed, and leveraged across the product lifecycle by creating a single source of truth to streamline product and policy creation, automate servicing, and simplify policy management.

Distribution Management: Manage sales and distribution with tools that simplify and streamline advisor onboarding, licensing, appointments, and commissions.

Engagement & Loyalty: Improve key metrics by capturing first-party data that nurtures deeper, more meaningful relationships with each customer.

Data & Insights: Manage sales, distribution, and customer engagement with real-time data, offering robust analytics and business-building insights across the entire life insurance and annuity product lifecycle.

The Zinnia Open›Insurer Experience reflects our deep understanding of the life and annuities industry, and our strong track record of helping carriers address complex administration challenges.

Why Zinnia?

For almost twenty years, we have brought together insurance experts with entrepreneurs from the fields of technology and data science to deliver new products for the life and annuities industry. We have invested in our technology platforms and capabilities and innovated to deliver full-stack digital services. Zinnia builds on these innovations to transform the life and annuity industry from end to end so that the experience is exceptional for everyone: consumers, advisors, insurers, and reinsurers.

We want to help our clients expand the market for life and annuities so more families can benefit from the peace of mind these products provide.