WinFlex
WinFlex is a comprehensive insurance illustration platform that enables agents to compare and analyze products across life insurance, disability insurance, and annuities from 38 major carriers. The platform operates offline, integrates with processing systems like LifeSpeed, and supports advanced sales concepts including split dollar and executive compensation planning. Agents can generate illustrations built on each carrier’s approved illustration logic and perform multi-plan comparisons through a single interface.
Key Benefits
Quote complex life insurance products with speed and precision
WinFlex provides a centralized quoting engine that supports hundreds of life and annuity products across multiple carriers. Advisors can quickly generate illustrations using carrier-approved illustration logic, even for advanced strategies and high-net-worth scenarios, all from a single interface. WinFlex presents the results; the advisor and their firm own the product decision.
Reduce the complexity of multiple carrier tools
With WinFlex, advisors spend far less time logging into separate systems or learning different quoting processes for participating carriers. It normalizes product selection and input fields across carriers—making it easier for advisors to focus on client needs, not system navigation.
Support custom illustrations and advanced planning
The platform enables detailed modeling of riders, premium structures, and policy performance—giving advisors flexibility to tailor solutions to each client. Built-in rules apply each participating carrier’s approved illustration logic and output formats. Product availability varies by carrier and state.
Improve oversight with integrated controls and auditability
Firms can set permissions, restrict product access, and review illustration history across their advisor base. This centralization supports compliance, reduces training time, and provides the transparency needed to manage risk at scale.
What Makes It Different
Comprehensive carrier coverage: Single platform access to 38 major insurance carriers reduces the need to navigate multiple carrier systems for product research and illustration generation.
Offline functionality advantage: Ability to generate illustrations without internet connectivity ensures productivity in any environment or client meeting location.
Advanced planning capabilities: Support for sophisticated sales concepts including split dollar and executive compensation planning enables service to high-value clients with complex needs.
Integrated workflow: Connection with processing systems like LifeSpeed carries supported illustration data forward from illustration to application submission, reducing re-entry. Which fields carry forward depends on the carrier, product, and integration.
