Skip to main content
POLICY SERVICING & SELF-SERVICE

Life & Annuity Policy Servicing Software

Modernize in-force servicing without replacing your policy administration system. Zinnia’s policy servicing software helps life insurance and annuity carriers and distributors connect policy information, service requests, client authorization, and transaction status. Give policyholders, advisors, and operations teams digital ways to manage servicing while existing administration systems continue to hold the policy record.

Step 1 of 3

FIND YOUR PATH

Find the right policy servicing experience

Move policy servicing requests from initiation through processing

Policy information is only part of the servicing experience. A request also needs authorization, complete information, the right approvals, and a clear path to processing. Zinnia connects these steps so teams can manage supported transactions and follow their status.

MULTI-PERSONA EXPERIENCE

Policy visibility and team workflows with Zinnia Live

Give carrier, advisor, and operations teams a shared view of policy, case, and transaction information. Zinnia Live connects visibility, task management, and issue resolution across supported policies and systems.

  • Near-real-time policy, case, and transaction visibility
  • Single-login self-service
  • Task management and issue resolution
  • Carrier, advisor, and operations personas
  • API connectivity without core replacement

IN-FORCE TRANSACTIONS

Policy transactions with Zinnia Live In-Force

Support advisor- and carrier-led in-force policy servicing with digital client authorization, business-rule validation, approvals, and workflow. Keep case history and transaction status connected as requests move between participants.

  • Digital client authorization with support for multi-factor authentication
  • IGO validation and business rules
  • Case, task, and manager-approval workflows
  • Near-real-time status and proactive alerts
  • SSO, industry connectivity, and APIs

POLICYHOLDER SELF-SERVICE

MyPolicyView for policyholder self-service

Give policyholders a carrier-branded self-service portal to view policy details, complete common service transactions, and track requests online. MyPolicyView also supports advisor-assisted digital authorization.

  • Policy details, values, and status
  • Common service transactions and request tracking
  • Advisor-assisted digital authorization
  • White-labeled carrier experience
  • Designed and tested to WCAG 2.2 AA guidelines

How to evaluate policy servicing software

Start with the requests your teams handle every day. Evaluate how each solution supports the transaction, the people involved, and the systems that process it.

01

Supported digital transactions

Which requests can begin and finish digitally? Review the steps for authorization, validation, approvals, processing, and status—and identify where manual work remains.

02

Policyholder, advisor, and operations workflows

Can each participant complete their part of a request and see what happens next? Examine how work passes between people and teams.

03

Client authorization and audit records

Review authentication, client authorization, approval controls, and the records available for the carrier’s compliance review.

04

Business rules and in-good-order checks

Determine which required information, product rules, fees, and approval requirements can be checked before submission. Understand how incomplete requests and exceptions are handled.

05

Connections to existing policy systems

Confirm the administration systems, products, and policy blocks the solution supports. Review integration requirements and how transaction information and status move between systems.

Connect policyholders, advisors, and operations teams

An in-force service request may involve several people before it reaches processing. Each needs access to the information and actions relevant to their role.

Zinnia Live In-Force supports advisor-led requests through client authorization and into processing, with case history and status intact. MyPolicyView gives policyholders a carrier-branded path to policy information and common service transactions.

Modernize policy servicing on top of your existing PAS

Your policy administration system remains the system of record. The digital servicing layer connects the people making requests with the workflows and systems needed to act on them. Zinnia Live connects through APIs and other integration paths, allowing carriers to improve servicing while existing administration systems continue to hold the policy record.

1
2
3
4
5

Core PAS and policy data

Existing administration systems maintain the policy record.

Digital service requests

Users initiate and track supported requests through the servicing experience.

Authorization and validation

Client authorization, in-good-order checks, and business rules prepare requests for the next step.

Workflow and processing

Cases, tasks, and approvals move requests toward processing.

Status and audit records

Transaction status and retained audit records support follow-up and review.

Policy servicing depends on information and work across administration, distribution, and operations. Explore the capabilities that support those connections.

Policy servicing software FAQs

What is policy servicing in insurance?

Policy servicing is the work involved in maintaining and supporting a policy after it is issued. For individual life insurance and annuities, it includes responding to policy inquiries and handling changes or transactions permitted by the contract.

What is insurance policy management?

Insurance policy management is a broad term for maintaining policy information and administering a contract throughout its lifecycle. In-force policy servicing focuses on the requests, changes, and interactions that occur after issue. A policy administration system maintains the underlying policy record and processes core policy transactions.

How does policy servicing software differ from a policy administration system?

A policy administration system maintains policy records, values, and core transaction processing. Policy servicing software connects policyholders, advisors, and operations teams with the information, authorization steps, and workflows needed to submit and manage service requests.

Do we need to replace our PAS to modernize servicing?

Core replacement is not a prerequisite for improving digital servicing. Zinnia Live connects with existing administration systems through APIs and other integration paths. The appropriate approach depends on your systems, products, and the transactions you want to support.

What should we look for in life insurance policy servicing software?

Evaluate supported transactions, policyholder and advisor access, client authorization, validation, approvals, status visibility, and audit records. Confirm how these capabilities work with your administration systems and where manual handling is still required.

How can digital servicing help address not-in-good-order requests?

In-good-order checks can identify missing information or rule exceptions before a request reaches operations. Their effectiveness depends on the transaction, the rules configured, and how exceptions are handled.

Related content

In-force policy servicing resources

Explore product updates and perspectives on digital servicing, policyholder self-service, and annuity connectivity.

S1E23 · 45:55

We Develop Products in Reverse Order — Eric Sondergeld on Insurance's Backwards Playbook

Eric Sondergeld — Managing Director at Greenwald Research, an actuary who spent years in market research at LIMRA before moving to custom research across life, annuities, and distribution — opens with the human cost of getting customer experience wrong. When his mother died in 2019, the life carrier bounced his claim between departments, sent a checklist of documents with an envelope too small to hold them, and never once expressed condolences. When his father passed this year, the same carrier had learned to say "I'm sorry" — but mailed a cryptic claim form and, this time, no envelope at all. From that story Eric builds his central argument: the industry develops products in reverse order, starting with the distribution it already has instead of the consumer it's supposed to serve, then stopping before it ever reaches the customer. Along the way he dismantles the idea of "best practices," explains why the industry's real superpower is copy-and-paste, names the third customer nobody designs for (the beneficiary), and gives a research veteran's read on synthetic respondents and AI moderation.

Listen →
S1E3 · 28:38

Where's My Money? Solving Insurance's Last Mile Problem

Moshe Golomb, CEO of Juice Financial, tackles the $10 trillion check problem still plaguing insurance. After 26 years digitizing payments across retail and banking, he's bringing Uber-like transparency to insurance disbursements — from death claims to annuity payments to international stablecoins. Plus: why 20% of insurance costs are fraud, and how open banking is changing the game.

Listen →

Discuss your policy servicing needs with Zinnia

CTA Illustration

Start with the requests that create the most friction for policyholders, advisors, and operations teams. Explore how digital authorization, validation, and workflow can support those requests alongside your existing policy systems.